HomeGermany-StartupsGerman company MyParfuem.de launches 'Choice of Nature', for personalised cosmetic products

German company MyParfuem.de launches ‘Choice of Nature’, for personalised cosmetic products

The founders of German-based company MyParfuem.de, a service for user-generated-perfume, just came up with a new idea (Update – December 2022: The startup seems to be no longer in business and we therefore deactivated the link). It’s called ‘Choice of Nature’ – a website that specializes in the production of individual cosmetic products.

The founders are brothers Yannis and Matti Niebelschütz, and Patrick Wilhelm-André. Just like MyParfuem, the new project Choice of Nature also offers mass customization options. Users are able to create different products from three different areas – fragrance, wellness and care.

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Thomas Ohr
Thomas Ohr
Thomas Ohr is the "Editor in Chief" of EU-Startups.com and started the blog in October 2010. He is excited about Europe's future, passionate about new business ideas and lives in Barcelona (Spain).

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