The founders of MyParfuem.de, a service for user-generated-parfueme, just came up with a new idea. It’s called Choice of Nature – a website that is specialized in the production of individual cosmetic products. The founders are the brothers Yannis and Matti Niebelschütz and Patrick Wilhelm-André. Just as MyParfuem the new project Choice of Nature also fits in the niche of mass customization. Users are enabled to create different products from three different areas – fragrance, wellness and care.