Head of Digital Marketing

We, at MastersAvenue, are looking for a highly result driven Head of Digital Marketing who can help us build an unprecedented digital footprint in order to achieve rapidly growing customer acquisition and re-engagement goals. The company is growing fast and our aim is to become the largest player in the higher education market. Our ideal candidate has 2+ years of relevant experience (preferably from fast-growing b2c companies), and has the ability to strategize, execute and improvise on campaigns to achieve the desired results.

Key Responsibilities:

• Brainstorm new and creative growth strategies which are focussed on our industry
• Manage the Social Media, SEO and Content strategy of the business
• Set up campaigns and build community through social media channels such as Facebook, Twitter, LinkedIn, YouTube and Instagram
• Generate quality leads for our listings and optimize lead capturing funnel
• Drive organic growth of the website

Key Skills:

• Demonstrable experience in delivering user growth, SEO, Influencer marketing etc.
• Possesses digital marketing skills (email, social, paid media, search) and understanding of an end-to-end marketing process
• Excellent communication skills