Growth Marketing Analyst

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    FindHotel Published: September 20, 2017

    Description

    As a Growth Marketing Analyst with FindHotel, you will be responsible for guiding our customer acquisition strategy and optimizing & scaling our marketing channels as well as helping shape company strategy by supporting other teams & leadership with analytical expertise.  If you're a business-savvy analyst who has the technical skills to leverage large data sets and make data-driven decisions this might be the role for you!

    What you'll tell your friends about your job

    "I'm a data whisperer & smell growth opportunities from miles away"

    What you will actually be doing

    • Prioritize, plan and optimize marketing channels & campaigns using performance data
    • Analyse data from across the company to find the most important growth opportunities & lead cross-functional projects to leverage them.
    • Work with our data analysts, scientists & engineers to implement automated systems that optimize our marketing channels.
    • Understand visitor behavior & marketing landscape to drive growth initiatives
    • Collaborate with the Product Squad to optimize website experience & build data driven features
    • Research external data sources and bring them into productive use
    • Forecast marketing & company performance & financials
    • Define key metrics, dashboards & data strategy for the organisation

    What a day in the office might look like:

    You start the day analyzing a new data point: such as cancellation rate for certain type of hotels.  You come to the conclusion that this is commercially important for both marketing & product experience so you set up meetings with the data science and product teams to decide if & what kind of data projects should start based on it. During the daily team stand-up you'll present interesting findings on marketing behavior, suggest improvements to our pricing, and raise problems or challenges you have flagged. Then you'll follow up on the performance of a new marketing channel we just launched, and make decisions on its success & how much more resources we should invest in it.  Before lunch you'll set aside time to research intriguing questions that you want to investigate - mobile behavior trends in eastern Asian countries, for example.  After lunch(and some competitive table tennis) you'll continue building a dashboard in Looker that forecasts company performance.

    The team: You'll be working within our Growth squad, which is made up of 4 analysts & 6 marketers as well as being supported by scientists, engineers & product owners.

    Tools & technology: Our data is hosted on a Redshift SQL database and we use Looker as our BI platform.  (optionally if you are inclined towards scripting or modeling, we mainly use Python & sometimes R)

    Why join now?

    • We are looking to grow traffic from 2M monthly visitors to +10M within the year. Doing that in a market as mature and competitive as online accommodation means that we need to be truly innovative. If you have a great idea nobody will stop you from giving it a try!
    • We have just built a tool that allows us to scale our Search Marketing Campaigns to a completely new level. This means massive data sets and unique challenges in terms of data, engineering and automation.
    • We have completely re-built the internals of our product and set the foundations to transform FindHotel from a search product into a recommendation system. This transition will obviously be driven by data and will open up new and exciting marketing channels.
    • We are a profitable company that grew from 12 to 40 team members in the past year, with a strong user-acquisition engine and a lot of room to grow. It's an exciting journey in a company that's driven by data.
    • We have grown our growth squad to 4 analysts and 6 marketers and are looking to grow the team considerably in the near future. You will have the chance to grow with us.

    Requirements

    People we love:

    • You are curious and have great intuition & passion for data-driven decision making
    • You are able to take the lead on multi-disciplinary projects
    • You are tech savvy & comfortable working with large, multi-dimensional data sets (great SQL skills & affinity with BI software is a must)
    • You have sound statistical knowledge. (experience with statistical analysis software is a nice-to-have)
    • You have at least a couple years of experience leveraging data to make marketing, product & strategy decisions
    • You have experience or interest in online travel & online marketing.

    What we offer:

    • The opportunity to work in a diverse international team in a fast growing start-up environment
    • An agile environment where communication and initiative are valued and cherished
    • No nonsense! We’re proud of our flat hierarchy and short democratic decision paths
    • A fun work environment that includes a delicious lunch, fruits & snacks, beer tap, ping pong and foosball
    • Competitive compensation package including bonuses and Stock Appreciation Rights
    • Flexible time off vacation policy("unlimited holidays") and possibility to work remotely
    • Great new spacious and light-filled office located in central Amsterdam
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