Description
TAB GmbH specializes in digital media advertising and advertising agency sales. As a growing start-up and fully backed by VC’s and large media companies, TAB’s positioning as a mobile-first media partner helps companies in several verticals such as gaming, e-commerce, and lifestyle apps scale and grow. With over 100 global partners on three different continents, we are able to utilize our expertise in digital advertising, media buying, and direct publisher traffic to yield billions of impressions daily.
We are looking for a qualified Associate Digital Programmatic Media Buyer/Planner, who will plan, strategize, execute, and maintain global campaigns on behalf of TAB gmbH and its subsidiaries for its advertising clients. This position works under the direction of the executives as well as the publisher teams.
Responsibilities
- Assist in the planning, strategizing, and execution of media buying efforts on behalf of TAB and its subsidiaries across various programmatic advertising traffic channels
- Assist in the optimization of media spend, making real-time adjustments to ads, targeting, and bidding on all buys side platforms based on data analysis to win bids across multiple platforms on video, display, native, and mobile ads
- Provide input into creating media plans based on consumer focused research, using tactics and targeting that will reach the right user with the right message at the right time
- Work with design teams to help with focusing existing creatives to develop new images for A/B testing to increase CTR’s, CR, and lead generation
- Work internally with the following operations teams: programmatic, publisher, media planning, and product account teams
- Assist with the execution and optimization of media campaigns, analyzing large data sets and helping to draw meaningful insights, while making real-time improvements to campaign performance and strategy
Experience & Qualifications
- 1-2 years of online/mobile programmatic media buying
- BA/BS required
- Must have strong Excel skills and analytical skills
- The candidate will have worked with various 3rd party DSP’s, Trading Desks, exchanges, and various SSP’s on the programmatic level
- Must be an expert in buying high volumes of traffic on CPM, CPC, CPA, CPI basis, while having an expertise of performance marketing funnels
- Must have familiarity with the programmatic digital ecosystem such as exchanges, DSP’s, SSP’s and media exchange outlets such as Doubleclick, Openx, Rubicon, Appnexus
- Basic familiarity with general web technologies used by ad codes (HTML, JavaScript, Flash, etc.) or a strong willingness to understand
- Ability to create ad tags and floodlight tags, and implement media vendor pixels is required, and familiarity with VAST, VPAID video formats are a plus
- Has the willingness to learn to utilize DMP’s, data sets, and 1st party data on how to target relevant key metrics and KPI’s
- Experience with programmatic media buying on open market, PMP, and header bidding is a plus
- Ability to work independently as well as being a team player
- Excellent written and verbal communication, and effective problem solving skills
- Familiarity with online advertising; video, networks, SSPs/DSPs, and exchange platforms
- Ability to prioritize and multitask
- Ability to conduct comprehensive client-facing research
- Ability to work in a dynamic, fast-paced startup environment
- Familiarity with Tableau is a plus
Your advantages when joining TAB
- Competitive salary
- Young, motivated, and international team to work with
- Rapidly growing start-up in one of the fastest growing industries
- High opportunity to grow as a professional
- Health benefits are available
- Potential to travel to various geos and trade shows
- Ability to impact a growing company
- Coffee and healthy snacks provided