Technology advancements and new consumer behaviours and expectations have completely reshaped the media landscape. From your go-to source for news to adding VR to your media assets, startups are constantly innovating in the sphere to enrich the media experience for the end-user. Here are 10 European startups disrupting the media:
Autheos – Believing that brand and product videos improve sales conversion rates on e-commerce sites, the Amsterdam-based startup Autheos introduced a video intelligence platform, enabling customers’ videos to be seen by the right people, in the relevant context, and in the most effective way possible. At the same time, they analyze the engagement and impact of video marketing campaigns and provide tools to optimize their impact. Bol.com, Blokker, L’oreal, and Lego are already on their client list.
Beatgrid Media – Founded in 2013 and headquartered in the Netherlands, Beatgrid Media has developed Automatic Content Recognition (ACR) technology, which can convert any music, video, TV, or radio sounds into data and action. The company’s two products are Media Monitor, a server-side software application that developers to identify content in streams and files, and Mobile Sync, which allows the audience to identify and engage with their favourite shows.
Bidooh is a Manchester-based digital billboard advertising platform. Their digital billboards use facial recognition cameras to identify characteristics from passers-by, and subsequently, that information can be used by users of the platform to tailor ads accordingly. They simply need to create their advertisement, choose screen locations, set their advertising budget and publish their ad. Moreover, they can pay afterward using normal currency or a digital currency created by Bidooh, called DOOH Token.
Molotov – Based in Paris and created by media professionals Jean-David Blanc, founder of AlloCiné, Pierre Lescure, founder of Canal+, and Jean-Marc Denoual of TF1, Molotov was launched in 2015 to offer a new way for audiences to watch television and explore TV content. What they had in mind was to offer a streaming platform that provides online access to all TV channels, including live content, previously aired TV shows, and upcoming movies. The best part: you can watch at your own pace on all your devices. The company passed the one million user mark just nine months after its launch.
Narrativa – Founded in 2015 with the idea of transforming data into text, in an automatic, smart and scalable way, Narrativa developed AI technology that takes complex data sets and transforms them into human narratives. So far they have been helping companies in the media, e-commerce and enterprise reporting space with delivering news reports, earnings reports, product descriptions, etc. They have expended to sports and finance entering the Sportradar’s Accelerator Program and Plug and Play ADGM – Fintech program.
Newsadoo – Dubbed as the ‘Spotify for news’, Newsadoo is a daily personalized cross-device news consumption solution. Founded in Linz in 2017, the startup uses machine learning algorithms to analyze content and readers’ behaviour and then offer users the news that will be of their interest via their platform. Once a user finishes reading an article, they are able to move on to the constant flow of content on the same topic from other publishers – thus the nickname Spotify for news.
Roq.ad is a Berlin-based startup founded in 2015, building a cross-device Data-as-a-Service platform for advertisers, media agencies, publishers, and adtech players. It enables advertisers to perform cross-device attribution modelling, analytics, and targeting to users across all of their devices. Amazon, Adobe, Bayer, Unilever, Vodafone, Red Bull are already using this multi-channel and multi-device tool.
Signal – In this era of information overload, Signal is changing how people consume news and information. This UK startup applies machine learning in order to categorize, translate, and extract intelligence from nearly three million global online, print, television, radio, and regulatory sources from 200 markets. The aim is to generate real-time insights for its customers, generating real-time insights for media monitoring, reputation management, market intelligence, and more, so they can focus on what matters most. Allen & Overy, Amnesty International, British Airways, E.ON, TalkTalk, Thomas Cook are already on board.
Stereosense – This Vienna-based startup offers a publishing and content management system for VR experiences. The company’s platform allows customers to create their branded applications for all virtual reality headsets and environments, including Daydream, Samsung Gear VR, Oculus, VIVE, iOS, Android and web, without any coding and in just a few minutes. Their VR app builder has just made VR publishing easy, accessible, and low-cost.
MainStreaming – Based in Milan, Italy, MainStreaming is enabling broadcasters, media, and enterprise companies to deliver online streaming experiences globally. Being at the forefront of online video distribution, they offer an innovative cloud platform delivering fresh video content with high-quality, maximum speed, and strong security, anywhere in the world. Just recently, they secured €5.5 million in a new round of funding, led by Indaco Venture Partners SGR, Sony Innovation Fund and United Ventures.
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