Madrid-based Geoblink raises €5.2 million to enable companies to take the best location-based decisions

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Geoblink-founder

The location intelligence SaaS company Geoblink has today announced that it has secured a €5.2 million capital injection from Elaia Partners and existing investor Nauta Capital. Founded in 2015 and based in Madrid, Geoblink will use the funding to fuel its sales force growth across Spain, France and UK.

With a strong focus on retail, FMCG and real estate, Geoblink functions as the backbone for companies in which location matters when it comes to taking key decisions regarding their businesses. Customers rely on Geoblink to improve the performance of their store network, forecast their sales, improve their expansion decisions, optimise their distribution strategy and maximise the success of their marketing actions. Geoblink achieves this by gathering public and private data and coupling this with advanced algorithms, machine learning techniques, and a team of experienced data scientists to cross analyse and model this information into an easy to use and visual interface.

Following this recent investment round, CEO and Founder Jaime Sanchez-Laulhe stated: “We want to make Geoblink the absolute leader in location intelligence and really help businesses of all sizes to use data to improve their bottom line and gain competitive advantage. In addition to the further support from Nauta Capital who has been an investor since 2016, we’re excited to have received funding from Elaia Partners who are a leading and active venture capital firm in the digital space. Their confidence in our technology and growth potential will enable us to really accelerate our presence.”

Samantha Jerusalmy, Partner at Elaia added: “Throughout the investment process, we’ve had the opportunity to talk to a number of Geoblink customers and have been really impressed with their feedback in terms of ROI and the quality of the location intelligence provided by the company.”

This latest funding round also includes grants from the Government of Madrid and Neotec CDTI, a public organisation for technology development in Spain. Previous financing for Geoblink has come from business angels (such as Inaki Berenguer, founder of CoverWallet, and McKinsey partners where the Founder used to work before Geoblink), family and friends, Nauta Capital and the Spanish accelerator Lanzadera (on the initiative of Juan Roig, founder of Mercadona, the largest supermarket chain in Spain).