London-based appScatter to acquire German app store intelligence startup Priori Data for more than €15 million

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The Berlin-based app store intelligence startup Priori Data has just been acquired by the UK-based app management platform appScatter. The aquisition price was a bit more than €15 million – partly paid in cash, partly paid in shares. Founded in 2013, Priori Data is a B2B SaaS platform provider of mobile app intelligence, with proprietary data intelligence software and 16 full-time employees with expertise in monetising app market data, including data scientists, engineers and sales.

Since last year, appScatter is listed on London Stock Exchange – at a £41 million valuation. The goal of appScatter currently is to accelerate growth through acquisitions and to create one large app intelligence entity. With the acquisition of Priori Data, apScatter will be able to provide its clients with even better insights into the app economy.

Combining the appScatter and Priori Data offerings will create one of the most comprehensive app management platforms available, including distribution, intelligence, analytics and marketplace features under one roof.

Philip Marcella, CEO of appScatter, stated: “For appScatter, this deal marks a major step forward in our quest to become the go-to source of information in the app ecosystem, in particular given the scarcity of companies with the quantity of data held by Priori Data. Priori Data publishers and clients will benefit from wider distribution of their mobile apps across 75 app stores and appScatter clients will benefit from new services including keyword (ASO), app and market intelligence.”

appScatter’s enlarged app insight capability will draw data from 299 billion downloads across five million apps in 55 categories, as well as six billion devices across 252 territories. Using this vast dataset, it will utilise Priori Data’s proprietary machine learning data intelligence software to provide clients with a range of app intelligence across keywords, apps, markets, usage and audience. This data can be leveraged by clients to gain real insight into the way consumers choose and utilise apps, enabling them to increase understanding of their respective markets and drive revenue from their own app operations.