Amsterdam-based bloomon, a fast-growing online bouquet delivery service, expands to France

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bloomon, online bouquet delivery service and lifestyle brand, has just expanded its business in Europe. After successfully launching in Belgium, Germany, United Kingdom and Denmark, bloomon now delivers fresh bouquets and related products to customers all over France. bloomon will continue the European expansion soon.

After a successful pilot phase in multiple French cities, bloomon has officially entered the French market. The French consumer is already familiar with Dutch flowers: Over 50% of cut flowers sold in France (with a total retail market: €2.8 billion) arrives from The Netherlands. Ordering flowers online, however, is new to the market. Only 2% of total flower purchases are digital. Traditional florists are still popular, with mostly (92%) stock via wholesale or other intermediaries. bloomon has greatly shortened this supply chain, opting to work directly with local growers to cut out the middleman. This means bloomon’s customers gain an average of five to eight days of additional bouquet freshness compared to shops or supermarkets.

“Thanks to our innovative supply chain, we can make a big difference by surprising our French customers with flowers that arrive from the fields and stay exceptionally fresh,” says Patrick Hurenkamp, CEO, bloomon. “Our modern and stylish bouquets, curated with seasonal flowers, are inspired by lifestyle and colour trends. The French consumer places great importance on quality and style, and our brand finds contemporaries in similar fashion and design brands beloved by the nation.”

bloomon was founded in Amsterdam in November 2014 by Patrick Hurenkamp, Bart Troost and Koen Thijssen, with the mission to make the world happier through flowers. In late 2016, the startup raised €21 million during Series B funding. Thanks to the French Partech Ventures, one of Europe’s biggest Venture Capital funds, bloomon is now active in six European markets with further expansion planned in the hopes of doubling the number of subscribers each year.