Within the past 18 months after the seed funding round of Bring!, the rather simple shopping list app has developed into a comprehensive platform that now has convinced investors like Swisscom Ventures and Swiss Founders Fund, as well as several business angels, to invest €2 million in the company’s Series A funding round. Bring!, Europe’s leading grocery shopping list platform, lets you import and store recipes and ingredients, coordinates multi-person households’ shopping lists and helps you find suitable offers in catalogs. The Swiss startup was founded in 2012, is based in Zurich, and currently counts ten employees.
Bring! Co-founder and CEO Marco Cerqui stated: “User and strategic partnership growth in Switzerland and Germany confirms our performance and relevance in the shopping ecosystem. We witness a great need for innovations in shopping experience.”
The shopping list platform has the ambition to use the fresh capital to further expand its leading position in Europe over the next 18 months. In addition to user base scaling, more partners are planned to be integrated. In Germany, Bring! has already partnered with well-known companies like kaufDA/Bonial.com and some of the largest recipe websites. In Switzerland, Bring! is already working very successfully with partners like Betty Bossi, Fooby.ch or Neue Zürcher Zeitung. In addition, the Swiss company plans to connect the first online shop to the app in the next six months to allow users to do shopping directly from Bring!. Additional markets and localizations will be added within the next months that will support the expansion.
“Grocery shopping is one of those activities that most of us do on a very regular basis and seeing how quickly Bring! has become part of that process in many people’s lives really caught our attention. With its intuitive and user-friendly interface, the Bring! mobile app is already a frequently used companion of many grocery shoppers for noting down their purchase intentions, which naturally creates a range of future business opportunities for Bring!.” commented Pär Lange, Swisscom Ventures Investment Director.
In addition to the integration of new partners into Bring! shopping ecosystem, Bring! works on a shopping assistant based on AI. The vision of the Bring! founders is to provide all users with a personal assistant to help them with menu planning, shopping arrangements, and in-store and online shopping.