Paris-based ContentSquare raises $42 million for the global expansion of its UX insights platform

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The SaaS-based digital experience insights platform ContentSquare has just closed a $42 million Series B funding round led by Canaan, a U.S. VC firm that has previously invested in LendingClub, Ebates and Match.com. Highland Europe, Eurazeo and H14 also participated in the round. The fresh capital will be used to continue to grow ContentSquare’s business in the U.S. and globally.

Founded in 2012 and headquartered in Paris, ContentSquare computes billions of touch and mouse movements every day in 191 countries, and transforms this knowledge into profitable actions that increase engagement, reduce operational costs and maximize conversion rates. Used by content, eCommerce, analytics, acquisition, IT and UX teams, ContentSquare’s roadmap positions it to become the first fully automated, Artificial Intelligence (AI) driven digital experience platform.

“Since our founding, we have been dedicated to understanding how and why consumers interact with their favorite brands’ website, mobile and apps – and to use that data to improve our customers’ digital experiences, measure content efficiency and, ultimately, increase sales,” said ContentSquare’s CEO Jonathan Cherki, who is based in NYC. “By improving and automating digital experience analytics, our innovative technology has become a secret weapon for some of the best brands all around the world. This round is a testament to the value we bring to our customers, and we’re very excited about our growth ahead.”

ContentSquare aims to change the way digital teams work by empowering them to measure their impact and pinpoint the best ways to increase their revenue. The company previously raised a $20 million Series A fundraising closed in the fall of 2016 led by Highland Europe and supported by business angels from Seed4soft. Since then the company has expanded globally, with offices in Paris, Munich, London and New York, and has grown to over 200 employees. In that time, ContentSquare also saw more than 150% revenue growth and added 120 customers worldwide, including Orange, Rakuten, Carrefour, Walmart, Tiffany’s, Clarks, Goldman Sachs, Abbott, SNCF, AccorHotels, L’Occitane and more.

Since the launch of the company, ContentSquare has rolled out a series of innovations and groundbreaking technology. Recent developments include the creation of an AI engine to analyze behavioral data and offer automatic insights, as well as its Auto-Zone feature launched earlier this month. Auto-Zone redefines online data collection by replacing content tagging and tag configuration with automatic element identification and revenue attribution for each area and element of a website.