London-based Zeelo raises €1.35 million in funding to expand with its on-demand transport platform

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Zeelo, the on-demand bus transport service, has closed a €1.35 million seed round. The round was led by InMotion Ventures, Jaguar Land Rover’s mobility venture arm, alongside other investors including Travel Republic founder Kane Pirie, TfL board member Michael Leibreich and Yo! Sushi co-founder Simon Woodroffe.

Founded in London in early 2017, Zeelo uses big data and machine learning to understand where surges in travel demand aren’t met by existing transport options. This intelligence allows the company to provide direct bus routes that cut travel times by up to 40%. Their platform integrates with 20,000 executive coaches across the UK in order to serve demand.

Zeelo has carried over 20,000 customers since launch with a focus on large events. It now plans to use the funding to roll out its technology across different markets in the UK and Europe including city to city travel and airports.

Zeelo co-founders Barney Williams, Sam Ryan and Dani Ruiz sold their previous startup JumpIn, a taxi booking and sharing app for students, to Addison Lee in 2014 while still at university.

Barney Williams stated: “People want new, more convenient ways to travel between cities, to events and to work. Zeelo’s whole model is built around the needs of the customer: using data to understand their painful journeys. We’ve made a good start with major events, but now it’s about giving more people access to the Zeelo experience and replicating our technology across different markets.”

Since February 2017, Zeelo has been working with numerous major football clubs such as Aston Villa, Man City and Wolverhampton to give fans a more convenient and direct route to the games.

Sam Ryan added: “Now it’s about scaling up fast and showing exactly what Zeelo technology can do. Our platform allows specific communities to book seats on our data driven routes, whilst we’ll also cater for groups who want to go from A to B in a cost effective and hassle free manner. We need to remodel an £1.8 billion industry that’s remained unchanged for far too long.”

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