The Finnish media startup EatAndTheCity today announced it has raised €3.3 million to expand its white label restaurant discovery platform. The investment round was led by the Wallstreet Group and included Gorilla Ventures, Arteel Ventures, Tekes and angel investors.
Founded in 2017, EatAndTheCity helps users to discover and book great eating experiences in their city. The platform uses feedback from journalists, food critics and local users to provide unbiased reviews of nearby restaurants and takeaways. Media companies can in turn generate new revenue as a trusted source of information for local eating experiences.
Ilkka O. Lavas, a Co-founder of EatAndTheCity, stated: “EatAndTheCity was originally created to be the “Google for restaurants” in Finland. We noticed that a number of media companies were interested in restaurant discovery portals, as they would be able to leverage their connection with local communities to deliver a genuinely useful service and an additional revenue stream. Our service was validated in our eyes when we started winning awards. Our aim is to help media networks take local restaurant discovery into the mainstream across the world.”
EatAndTheCity’s first international media partner is Munich-based Sueddeutsche Zeitung. The EatAndTheCity white label platform also collaborates with several leading companies, including Michelin’s Bookatable, HERE mapping service, and Wolt delivery. The startup has offices in Helsinki, Berlin, London, Sheffield and Tallinn, and is set for further international expansion to become the world’s leading local restaurant discovery platform.