London-based Ometria raises $6 million to further develop its AI-powered customer marketing platform

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Ometria, a London-based startup offering an AI-powered customer marketing platform,has secured $6 million in a Series A funding round led by US-based Summit Action. Founded in 2013, Ometria has now raised a total of $11 million to accelerate the development of its customer marketing platform, which enables retailers to send individually-personalised marketing messages across several brand touchpoints.

Built specifically for retailers, Ometria’s AI-powered platform collects and aggregates data from all customer touch points in real-time, and uses machine learning to profile and send the most effective marketing messages to each individual across all channels. With the Ometria platform retailers can get a complete understanding of each and every customer, predict their interests and future behavior, and use it to directly encourage them to keep coming back.

According to the young company, Ometria is already used by over 100 of the largest multi-channel retailers and many big ecommerce businesses including Moss Bros, Crew Clothing, Charlotte Tilbury, Feelunique, LoveCrafts, Graze.com and Wonderbly.

Aside of Summit Action, Adjuvo, the UK investment syndicate, also joined the funding round, and existing investors also contributed, including fifteen original angels, as did SaatchInvest and Force Over Mass Capital.

Ometria CEO Ivan Mazour stated: “The team and I are truly proud of the investors who have backed us and validated our mission of becoming the brain that powers and personalises all communication between retailers and their customers. From a leading US VC fund, to a European retail conglomerate, to successful individual leaders in the retail industry, we could not have hoped for a better group to help us achieve this mission. With the Ometria platform, for the first time retailers can get a complete understanding of each and every customer, predict their interests and future behaviour, and use it to directly encourage them to keep coming back. We’re extremely excited to continue helping retailers stay at the cutting edge of marketing, and give consumers exactly what they want, when they want and how they want.”

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