As part of the keynote speech at this year’s Bits & Pretzel Founder Festival, Andreas Bruckschlögl yesterday announced that Senovo, Surplus Invest and pd ventures will be supporting Ryte’s growth with €3.1 million. Ryte (formerly OnPage.org) was previously completely self-financed.
Ryte will benefit from extensive international experience in investment, technology and innovation management. Senovo as lead investor brings many years of expertise in building and scaling B2B SaaS companies. Surplus Invest focuses on B2B SaaS and Prop-Tech business models. pd ventures is the corporate venture arm of ‘Mediengruppe Pressedruck’ in Augsburg, which invests primarily in startups with innovative business models.
The founders of Ryte, Andreas Bruckschlögl, Marcus Tandler and Niels Dörje commented on the first round of financing: “We are very pleased that we were able to win three very experienced investors. It was important to us to secure a solid financial basis for our targeted growth and at the same time find investors with a great deal of expertise in the successful development of sustainable companies”.
Markus Grundmann of Senovo explains: “In my opinion, Ryte is one of the most promising German tech companies. I was particularly impressed with the team’s many years of experience in online marketing and technology, as well as their vision. The company helps business owners and marketers drive their digital businesses forward, while at the same time standing out with an individual style — an excellent basis for the expansion of a strong brand that aims to become the global market leader in the future.”
With this investment, the managing directors Marcus Tandler and Andreas Bruckschlögl aim to improve and further develop their products to come closer to their vision of becoming the “Foundation for Digital Success”; the basis for the digital success of both small and large companies. Ryte also aims to further increase its presence internationally.
Marcus Tandler, founder and managing director of Ryte, stated: “After the rebranding and realignment of our brand, the next logical step was to attract professional and financial support from investors to position ourselves strongly on the international stage, and to increase our growth. With an increase of approximately 600 new users per day, we are on the right track.”
Founded in 2012, Ryte is a B2B software company based in Munich. The company offers users a platform for monitoring, analyzing and optimizing their digital assets. More than 400,000 users already trust in Ryte’s technology, including well-known companies such as Allianz, Rewe and Sixt; agencies such as Jung von Matt, BlueSummit Media or the United Digital Group (UDG) as well as publishers such as Burda, Condé Nast and Vision Media. The company currently employs 62 people.