London-based Bibblio raises $1.5 million with the goal to bring trust back to the web

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With $1.5 million raised in venture funding, led by 01 Ventures, Bibblio’s new content recommendation engine is dedicated to helping quality publishers and content businesses ensure their users find exactly what they need when they need it. The London-based startup was founded in 2014 and raised $300,000 in its initial seed round from business angels in March 2015.

According to the Bibblio founders, the combination of enormous quantities of content and poor discovery is a serious obstacle to a connected digital world of knowledge, providing everyone with exactly what they need at their fingertips. Trying to find what you’re looking for can be hard sometimes. In order to solve that problem, Bibblio created a plug-n-play, ad-free content recommendation toolkit powered by machine learning to recirculate the best content from a provider’s own catalog.

Entertainment businesses already understand that good discovery can make the difference between a one-time visitor and a loyal user or subscriber. Market leaders like Spotify, Netflix and YouTube can now generate up to 80% of their engagement time from recommendations. But most businesses don’t have years and millions of dollars to build a system like this. Bibblio wants to level the playing field for publishers of all shapes and sizes.

The statup provides partners with a smart content recommendation toolkit powered by machine learning algorithms that finds the most relevant content for users. Ad-free content is recirculated from a publisher’s own catalog to get the best content to their users exactly when they need it. And it can be deployed in hours, not months.

Bibblio founder and CEO Mads Holmen stated: “This marks a break with first generation ‘content recommendation’ companies like Taboola and Outbrain, which focussed on pushing adverts and clickbait ‘sponsored content’ rather than giving users what they really wanted. This was never a solution for high quality content creators, whose brands are damaged by proximity to dubious stories and ‘fake news’. Bibblio will help them realize the value of their content and deepen their relationships with their user base.”

Bibblio has just launched a new version of its algorithm for its recommendation toolkit with partners such as Canadian Electronic Library and The Day.

Bob Gibson, Owner of Canadian Electronic Library stated: “We chose Bibblio’s recommendation toolkit as an easy and efficient way to provide suggested books and articles with minimal development overhead at our end.  So far it has delivered beyond our expectations and we look forward to widening the scope of content recommendations across desLibris.”