10 European startups with the potential to disrupt the beauty industry

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The world of beauty is being transformed rapidly. Customized cosmetics, manicure at home, make up delivered straight to your door, booking appointments with just one click, all these changes have made the beauty sector more personal and accessible. A group of savvy entrepreneurs is taking advantage of this evolving landscape by finding new ways to engage customers, new channels and new experiences for beauty professionals and consumers. Here are 10 European startups with the potential to disrupt the beauty industry:

Blusho – Named as the Best Beauty Startup at #beauty20 Awards 2016, Glasgow-based Blusho is a beauty platform where the community of beauty lovers can share images of their work or participate in themed competitions. Blusho was founded in the summer of 2015 with a simple purpose—to bring beauty to life. Browsing through looks or tutorials, shoppers can click directly from the Blusho platform to purchase items, create a wish list or do a product search. By giving everyone everywhere a voice in shaping today’s beauty trends, Blusho disrupts the traditional models of purchasing beauty products online.

Veleza – Described as “Last.fm for skin care”, Veleza is one of the 5 startups of the L’Oréal and Founders Factory acceleration program. It is an app-based, supportive community of beauty lovers that helps users discover products that best match their needs providing inspiration, advice and product reviews in real time. London-based Veleza was founded on the belief that combining community and technology can help women to look and feel their best. For that reason, they have developed a combination of big data analytics platform and a practical, user friendly app, making Veleza the world’s first skin care recommendation platform.

My beauty matches – The 2014 Startup Of The Year by The Guardian was My Beauty Matches, which was awarded for its unique one-stop personalised product-matching site which matches your beauty needs with the right products. Easy to use: create your personalised beauty profile, tell them what you need, then sit back and relax as they find a range of products that match your specific requirements. What’s more, they also tell you where you can buy your beauty matches, what the best prices are and give you a list of delivery options. With the help of the London-based startup, the endless search for the perfect beauty product is over.

CosmEthics – A young Helsinki-based company that wants to make consumers more aware of cosmetic ingredients. The CosmEthics app serves a tool using a barcode reader that provides analysis of cosmetic products’ safety. Users of the app can scan the barcode of a product to pull up an info page where they can view an ingredients list with any potential toxins flagged. The app offers a personal touch, by triggering a Personal Alert when buying Products that contain ingredients you want to avoid. With more than 125.000+ App downloads globally and more than 100,000 products in their database, CosmEthics is doing the world a big favour.

Freauty – Described as the Airbnb of mobile hair and beauty professionals, UK-based Freauty is an on-demand beauty marketplace, providing hair and beauty treatments to your home, office or choice of venue. The platform allows hair and beauty professionals to create a profile page and display their services, prices, and opening hours for interested customers, who on the other hand can read each professional’s reviews and ratings based on previous Freauty appointments. Booking and payment is done through the website, and promotions and discounts are offered for Freauty members.

Biotiful – The Italian Zalando for natural cosmetics. Biotiful seeks to engage users towards greater attention to the environment but also to themselves , because it is the individual consumer who must start to raise awareness about purchasing choices respectful of the planet. Biotiful is helping users to do that via their mobile application that is able to analyze any cosmetics list of ingredients and tell you how “natural” that product is by simply scanning its barcode or e- commerce platform with over 10,000 eco-bio cosmetics.

Cosmetic scan – The Cracow-based startup Cosmetic scan is your personal assistant for buying decisions, by ensuring the safety of cosmetics for people with skin allergies. Their mobile application allows people with skin allergies to choose wisely by scanning the barcode of the product and receiving personalized information about a specific cosmetic. In addition, the same learning algorithm application helps to determine the effect of the substance on the skin of the user. Their database contains the vast majority of products available in the USA and in Europe and it’s constantly updated.

Iyassu – The Budapest-based startup Iyassu provides a platform specifically tailored to the needs of professionals in the beauty and wellness industry. The platform enables them to run and grow their business. It contains comprehensive listings of spas, salons and health centres, but also a big pond of knowledge – everything you need to know about treatments, classes and therapies. With their plans for expansion to Central and Eastern Europe, they are slowly becoming the largest and fastest growing beauty and wellness marketplace in CEE.

Uala – The Milan-based startup Uala offer a 24/7 open platform to look, find and book health and beauty treatments. Originally covered Italy, but with their latest expansion to Spain and Portugal, Uala maps over 2,300 salons and wellness centers and has now become the main mobile tool for booking appointments at hairdressers and beauty salons in Apennine and Iberian Peninsula. Known to provide excellent service, user friendly website with over 60,000 appointments so far, Uala is becoming the homepage of many beauty professionals.

Flexy Beauty – The Paris-based startup Flexy Beauty has developed a SaaS software for hairdressers, spa and beauty institutes. The software is simple to use, quite effective and able to maximize your sales. Besides managing appointments, the Flex Beauty software is also a management tool to track inventory, manage customer file do follow-up checkout etc. Founded in 2012, Flexy Beauty already has 1,200 customers across France.