The French cooking app startup Youmiam just raised €1.1 million from Maslow Capital Partners and M6. Available on iOS and Android, Youmiam was named one of the best apps of 2014, 2015 and 2016 by Apple. Launched in 2014, Youmiam is already inspiring 500,000 millennials to cook more and live better. This fundraising is a key step for the startup that aims to become the world’s most popular “cooking buddy”.
Youmiam is a mobile app and social community that knows the recipes you like and helps you master the cooking. Youmiam wants to become your cooking buddy and inspires you to cook more often by providing you daily tailored recommendations according to your culinary preferences and helps you master the cooking part thanks to a visual and intuitive experience that makes it so easy.
Commenting on the investment, Youmiam co-founder Théophile Royer said: “We are proud to have such prestigious and experienced investors on board. We will use this fresh capital to accelerate the growth of our community, keep building the most intelligent and enjoyable experience, and boost our internationalization and monetization.”
The Youmiam founders stated that they stepped in to make it easier for young people to enjoy cooking tasty & healthy meals regardless of their budgets, allergies, diets.
Théophile explained: “Millennials have a growing interest for cooking and wellness but no cooking App successfully answers the two main issues that keeps them out of the kitchen: What can I cook? and, How am I going to cook it? Youmiam is the only cooking App that answers both questions accompanying users from daily tailored inspiration to a seamless and playful cooking experience.”
Because Youmiam is essential in the daily life of users they’re able to offer brands a powerful native advertising solution to engage with targeted customers by promoting sponsored recipes in the App flow and experience. They’re already working with leading food brands such as Nutella®, Nestlé Dessert®, Maggi®, Galbani® and Herta®.
Youmiam’s vision helped convince the new investors, M6 – a french media group, and Maslow Capital Partners.