The London-based “marketing experience company” Yieldify today announced that it has raised $6 million in its second funding round, which was led by Binomial Ventures. It included participation by John Giuliani, CEO of digital marketing leader Conversant, who also joins the Yieldify board as Chairman, and Tom Singh, founder of fashion chain New Look. Yieldify’s existing investors also include GV (formerly Google Ventures), SoftBank Capital, Hoxton Ventures and Data Point Capital.
Launched in 2013, Yieldify makes it easy for any marketer to deliver great experiences that engage and retain customers through a combination of smart and simple technology with expert services. The Yieldify Conversion Platform, launched in February 2017, has extended this vision, putting the power of Yieldify’s technology, which has delivered over 4.5 billion interactions to date, in the hands of the customer.
The launch of the platform, coupled with today’s investment, will probably enable Yieldify to continue to significantly scale in the expanding e-commerce market, serving some of the world’s most recognisable brands, including Marks and Spencer, Domino’s Pizza, Omni Hotels and Anthropologie. According to the young company, Yieldify has achieved a 170% CAGR since its inception.
John Giuliani, the company’s new Chairman, stated: “The Yieldify product and the team behind it are breaking new ground in the marketing technology space; the recognition that they’ve received among the customers they work with and the investors they’ve attracted is well-earned and distinguished. This is shaping up to be an exciting journey that I’m looking forward to being a part of.”
Jay Radia, CEO and Co-Founder of Yieldify, said: “Today’s investment is a fantastic endorsement of our vision from some of the most respected voices in the industry. Yieldify is on a mission to define the future of marketing and this funding will secure our ability to execute on that at speed and at scale. We’re delighted to welcome John on board as our Chairman and excited to see what we can achieve with his guidance.”
Below you’ll find a short video to learn more about how Yieldify actually works:
