Albacross is disrupting the B2B Lead Generation market by releasing an otherwise premium feature completely free. The founders of Truecaller and the Nordic CEO of Facebook are now investing about €1 million in the future of free lead generation and affordable B2B-marketing.
The young company will use the fresh capital to continue with the international expansion into the European market and to disrupt of the B2B lead generation market. Albacross empowers marketing managers by making their sales pipeline super efficient with data-driven digital marketing.
Viktor Carlsson, Vice President and co-founder of Albacross: “Our goal is to out-compete existing paid solutions on the market by progressively growing the Albacross user base and by further development of free concept.”
The company’s clients range from Volkswagen, Mercedes Benz and Pirelli, to small startups. Many smaller companies in the B2B segment have a limited marketing budget. Albacross offers a target-driven marketing feature enabling businesses to promote themselves to precisely selected companies and audiences, known as account based marketing. This helps to increase sales efficiency and brand relevance, while keeping cost and risk to a minimum.
Albacross was founded 2014, and has its headquarters in Stockholm, Sweden. The company has previously been funded by venture capitalist Magnus Emilsson and world class product strategy expert Gustav Söderström, Chief Product Officer at Spotify.