Real-time market and opinion data generator Dalia raises €6.5 million

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Dalia, the Berlin-based startup which generates real-time market and opinion data from a global network of smartphone users, just announced that it has raised €6.5 million in a Series A round. The young company is building a global insights and information engine that distributes millions of micro surveys to gather and analyze real time data on consumer attitudes, public opinion and market trends.

As the €63 billion global market and opinion research industry faces increased pressure to improve the quality of data-collection, the explosive growth in smartphone ownership worldwide provides fresh channels where audiences can be reached for high-quality insights.

Dalia combines advanced data science and analytics with real-time targeting and attribution technologies to generate insights from global audiences at unprecedented scale, quality and speed. Since launching in 2013, Dalia has generated over a billion answers from people spread across 96 different countries on topics ranging from brand perception to macroeconomic sentiment.

The company’s customers include some of the world’s leading research agencies and organizations, including Nielsen, Ipsos and Kantar/WPP, as well as world-renowned universities, think tanks and NGOs, such as UNICEF, Stanford University, the Bertelsmann Foundation and the European Council on Foreign Relations.

The Series A round was led by Balderton Capital with participation from existing investors Wellington Partners and IBB-Bet. Dalia plans to use the fresh capital to invest heavily in data science, engineering and machine learning to further expand its real time analytics and attribution capacities. It is actively recruiting engineers, data scientists, as well as product and marketing specialists.