AutoPink is an online-dealer for used cars located in France. The company was founded in 2008 and operates the domains AutoPink.com and facilicar.com. Through these websites potential buyers get direct access to a selection of high-quality cars from corporate fleets or trade-in from private individuals. Each vehicle sold by AutoPink was preselected based on rigorous criteria. Richest and most transparent information about the vehicle like pictures, quality, price, maintenance history as well as a description of possible defects are provided online to enable customers to make a well-informed buying decision. Potential sellers benefit for free from a comprehensive assessment of the car and receive directly after the on-site inspection a quotation at a fair market price.
In 2015, the company generated revenues in the single-digit millions. At a purchase price of around €500K, Delticom recently acquired beside the two brands AutoPink and Facilicar also the corresponding domains, the customer base as well as existing IT-systems and contracts.
Thierry Delesalle, board member of Delticom AG, stated: “With AutoPink we are completing our product offering in the automotive sector. Thomas Bertrand and his team successfully established the business with high-quality used cars over the past years and intelligently managed the link between the offline and the online world. Unified under one roof we will continue along the road to success in the years to come.”
Thomas Bertrand, founder and managing director of AutoPink, adds: “Delticom’s key competences in combination with its strong partner network will help us to strongly leverage our position in the used car transaction market, with an exciting scale. Besides the comprehensive market and product know how, we will especially benefit from the core strengths of the Hanover team in online marketing and IT. There is a high degree of similarity in many areas and we are looking forward to this new partnership and the creative further development of our business.”
Delticom was founded in 1999 and is based in Hannover, Germany. The e-commerce pioneer operates more than 300 online shops and websites in 41 countries, including
ReifenDirekt in Germany, Austria and Switzerland. The Delticom Group also owns the shops of Tirendo, which it acquired in 2013.