The Berlin-based pet food startup PETS DELI partners with Global Founders Capital (GFC) as an additional investor in its Series A financing round. In total, PETS DELI will receives an eight-figure investment from GFC and from the existing investors Index Ventures and Project A. The investment will be primarily used to accelerate the internationalization and expansion of PETS DELI’s multi-channel approach.
PETS DELI was founded in January 2014 and produces the majority of its pet food products in-house. Project A and Index Ventures have been financially involved in PETS DELI since August 2015, while Project A has also been providing support at an operational level and will continue to do so. PETS DELI’s revenue has increased sixfold over the last six months.
David Spanier, founder and managing director of PETS DELI, commented: “The investment once again highlights the considerable confidence enjoyed by our brand among the investor base. At the same time, we are now able to utilize the full range of operational competences to promote PETS DELI’s rapid growth and secure it from a structural point of view.”
PETS DELI’s healthy pet food consists of exclusively fresh, high-quality meat which is 100% human grade quality. Regional fresh meat and dry food are produced to the greatest possible extent in-house. All products are free of animal by-products, slaughter waste, and artificial additives and preservatives. Menu boxes are designed in consultation with nutrition experts and veterinarians. They are freshly packed, deep-frozen and sent with specially designed, hygienically sound cooling bags. All products can be ordered easily online and are ready for feeding.
Uwe Horstmann, co-founder and managing director at Project A, stated: “In the last six months, we were not only able to significantly increase PETS DELI’s production capacity and revenue by joining forces with the PETS DELI team, but also build a solid IT infrastructure and substantially enhance marketing and organizational development.”
