Norwegian Visma Group acquires Finnish startup DigitalBooker

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Visma expands its software portfolio with the acquisition of DigitalBooker Finland Ltd., one of the most popular SaaS-based online booking companies in Finland.

DigitalBooker was founded by Henrik Kälstrom og Fredrik Rönnlund in 2007. The service is an online booking system that wants to revolutionize how people sell and buy services online. DigitalBooker makes the world’s services bookable for anyone, anywhere and on any device – over 500 000 users in over 400 locations and over 5 million bookings served. The service has grown to be Finland’s largest online booking system, serving customers such as New Hairstore, Gigantti, Kämp Spa, Ruohonjuuri and Finnair.

“In the process of finding a new owner, we looked for a partner that is as agile and customer oriented as DigitalBooker is. Visma has clearly shown such capabilities with its team and services,” says Henrik Karlström, founder of DigitalBooker.

The other founder of the company, Fredrik Rönnlund, adds: “The service has sold itself mostly due to a fantastic product, happy customers, successful peer-to-peer marketing and open communication. We were now at a point, where we wanted to grow even further and needed larger shoulders to stand on. At Visma we found a common ground and a similar culture of getting things done. As a part of Visma our service will be introduced to a wider customer base which enables us to grow further.”

“The acquisition of DigitalBooker strengthens Visma’s position as a cloud based software provider. We are satisfied with the transaction and we are looking forward to provide existing and new customers a SaaS-based online booking system. The system brings synergies to our customers in several lines of business,” says Øystein Moan, CEO in Visma.