Gojimo, the exam preparation app used by 20 % secondary school students in UK studying for exams in 2015, secures another $ 1.8 million in funding.
Using innovative social media campaigns to drive user acquisition, and by increasing the number of subjects covered, Gojimo spent 71 consecutive day in the Top 10 education chart on the App Store and Google Play during the key revision period of April to June in 2015. ‘Gojimo’ became one of the most searched terms at the time and appeared as a trending search in the App Store. In May the app was used by over 300,000 students in the UK with more than 20% of all GCSE and A Level students using Gojimo for some or all of their exam revision.
“We are amazed by the reception Gojimo has had from British students. Its success proves that students are looking for modern methods of exam preparation that complement or replace their physical books and practice papers,” says founder of the app George Burgess. “Many students tell us they use the app on their way to and from school; Gojimo enables them to make better use of time that was previously wasted.”
After this successful exam period, Burgess has recently closed an additional $1.8 million funding round from a mixture of private investors and crowdfunding. The round included participation from Robin and Saul Klein; US edtech angel investor, Deborah Quazzo of GSV Advisors; and Firestartr, a seed-stage investment platform. The remaining funds were raised via an oversubscribed crowdfunding round on the CrowdBnk platform. These investors join Index Ventures and JamJar Investments, who invested in the previous round.
Gojimo is an exam preparation and freely available on iOS, Android and the web (beta). The app provides over 180,000 quiz questions for all major GCSE and A Level subjects, as well as the 11+ and 13+ Common Entrance and International Baccalaureate. Questions are mapped to each exam board’s syllabus, ensuring students only ever use content that is relevant to their exam. Full explanations are provided regardless of whether a student gets the question right or wrong, and users can track their progress over time, enabling them to identify areas of weakness in order to focus their revision.
Gojimo was founded by George Burgess when he was just 17 years old. The app has established itself as the fastest growing revision tool of 2015. Stanford University dropout Burgess, who is now 23 years old, has recently received two prestigious awards in recognition of his outstanding entrepreneurial talent – Great British Entrepreneur Awards (in association with NatWest) the title Young Entrepreneur of the Year 2015 and Futurebook 2015 (in association with The Bookseller) the title Digital Achiever of the Year.