World’s fastest growing period and fertility app Clue raises $7 million in new funding

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Clue, the world’s fastest growing period and fertility tracking app, announced  it has raised $7 million in Series A funding from Union Square Ventures (New York) and Mosaic Ventures (London). Existing investors Brigitte Mohn, Atlantic Internet, Groupe Arnault and Joanne Wilson also joined the round.

Clue is a woman-led digital health startup based in Berlin. Launched in 2013, Clue claims to be the world’s fastest growing users’ periods, fertile windows and premenstrual syndrome (PMS) tracker and informs them when they are the most or least likely to get pregnant. The app is accurate, easy and fast. Clue’s mission is to empower people to be in charge of their reproductive lives while moving science and health research forward.

The company has more than two million active users in over 180 countries, and is one of the most popular apps in the “Health & Fitness” category in the United States, Germany, France, Mexico and many others. The app is currently available in 10 languages on iOS, Android and Apple Watch. It recently added 23 new tracking categories as well as an integration with Apple’s HealthKit in iOS 9.

“We’re thrilled to partner with these two prestigious firms with such respected investments and successful track records in both the United States and in Europe,” said Clue CEO and co-founder Ida Tin. “Both Union Square Ventures and Mosaic truly believe in our vision of empowering people to be in charge of their reproductive lives and of improving female health on a global scale. We all aim for Clue to become the world’s #1 period and fertility tracking app.”

The $7 million investment will be used to launch new product features, hire new key people, substantially accelerate growth and develop in new markets.

The young company also plans to pursue partnerships with leading universities with the goal of advancing scientific research in the field of reproductive health. The Series A investment brings Clue’s total funding to $10 million. Past investors include Groupe Arnault, the controlling shareholder of LVMH – Louis Vuitton Moët Hennessy, Brigitte Mohn of Bertelsmann and top startup entrepreneurs from Spotify, Dropbox, SoundCloud and Toca Boca.