Vaniday, an international booking platform for beauty and wellness services, has announced securing €15 million from Rocket Internet and other partners.
The company has been active since March 2015, and operates in Italy, UK, France, UAE and Brazil. It has already signed approximately 1500 salons, and its bookings are experiencing double-digit growth rate on a monthly basis.
Vaniday provides CRM, marketing and online-booking tools for its partnered salons, and is looking to further fill the market gap with this new investment. “The beauty and wellness industry is estimated to reach a 400 billion value by 2018 and yet, it is still one of the few segments that has not yet fully transitioned from offline to online. This presents an enormous opportunity for us and we are determined to seize it and continue expanding a company on a global scale. This investment equates a tremendous boost of confidence in our vision to revolutionise this market. We will use it to further grow in existing and new markets, as well as further optimize the experience for our customers”, explained Maxime Legardez, the company’s CEO and founder.
Rocket Internet has already built similar successful ventures such as Westwing, Dafiti and Glossybox; in this way, its expertise can help Vaniday enable beauty and wellness services to become just as accessible as other industries have made their products and services over the past few years. However, this may prove challenging since many customers have not previously booked their appointments online and raising awareness of such tools seems to be the primary task at hand.
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