The Berlin-based company simplesurance kicked off 2015 with a successful Series B funding round, securing $8 million.
In total the company has now been funded with over $11.5 million since its inception in May 2012. In addition to new investments from their current shareholders, including Rheingau Founders, the company was able to win over two new US investors: the venture capital firm Route 66 Ventures LLC, and a New York Stock Exchange (NYSE) listed insurance company that ranks among the Fortune 500.
Market leader simplesurance develops and distributes innovative cross-selling software solutions that create an interface between the traditional insurance industry, today’s world, and physical retail. The brands ‘Schutzklick’ and ‘Klikzeker’ provide both online retailers and traditional retail outlets a way to extend the level of service they provide to customers, as well as increase their own profit margins by offering insurance or extended warranties on their own products. In addition to this, the company’s own retail portals Schutzklick.de, Schutzklick.at and Klikzeker.nl offer consumers the possibility to directly insure purchased products in a completely paperless process, in just a few clicks.
With the fresh capital, the company will continue to expand its product portfolio with innovation solutions as it internationalises its cross-selling e-commerce platform. With the company already active in Germany and Austria with its brand ‘Schutzklick’, and ‘Klikzeker’ in The Netherlands, an entry into two new key European markets this year is imminent.
Robin von Hein, simplesurance founder and CEO says: “We’re really proud that that our software solutions are generating such a strong interest from the United States. Not only were we able to win over traditional venture capitalist, but we were also able to win over a strategic investor from inside the insurance industry.”
He adds: “With the wealth of experience that we’ve obtained from our over 600 B2B collaborations in Germany alone, we’ve been able to establish such a high level of performance we’re now able to start the shift into other markets”.
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