SwipeStation, a tech startup located in Hertfordshire (UK), has secured more than £300,000 in funding from two angel investors (Neil Sikka and Adrian Grumi), valuing the company at £1.25 million. The startup was launched in 2012 by Sam Fresco and Syd Nadim.
SwipeStation is an innovative in-venue technology platform allowing brands and retailers to close the loop on their marketing campaigns and track promotions from inception through to redemption. The flexible technology of SwipeStation is designed for a range of location-based marketing scenarios. It has the ability to drive fresh and repeat footfall, and promote products with instantly-verified game mechanics. SwipeStation allows consumers to engage with campaigns via digital and print media, utilising a printer, scanner and screen hooked up to the “Cloud” to seamlessly bridge the gap between online and offline.
Sam Fresco, co-founder and director of SwipeStation, said: “I’ve put heart and soul into this business and it’s a huge vote of confidence that two experienced businessmen share the vision and are willing to invest a considerable amount of cash into helping make that vision a reality.”