SwipeStation, a tech startup located in Hertfordshire, has secured more than £300K in funding from angel investors Neil Sikka and Adrian Grumi, valuing the company at £1.25 million. The startup was launched in 2012 by Sam Fresco and Syd Nadim.
SwipeStation is an innovative in-venue technology platform allowing brands and retailers to close the loop on their marketing campaigns and track promotions from inception through to redemption. The flexible technology is designed for a range of location-based marketing scenarios; it has the ability to drive fresh and repeat footfall, and promote products with instantly-verified game mechanics. In addition, SwipeStation allows consumers to engage with campaigns via digital and print media, utilising a printer, scanner and screen hooked up to the cloud to seamlessly bridge the gap between online and offline.
Sam Fresco, the co-founder and director of SwipeStation, said: “I’ve put heart and soul into this business and it’s a huge vote of confidence that two experienced businessmen share the vision and are willing to invest a considerable amount of cash into helping make that vision a reality.”
By the way: If you’d like to stay up-to-date with acquisitions, funding and other interesting opportunities, make sure to subscribe to our free weekly EU-Startups Newsletter!
