Parenting site Wauwaa secures €500k from Vision+ Fund

Wauwaa-logoWauwaa, an innovative parenting website that connects parents and parents-to-be with relevant information and special offers, announced by the end of last week that Vision+ fund invests an initial €500,000 in the London- and Helsinki-based startup. In the 6 months since launching, Wauwaa has seen impressive growth in both organic user acquisition and engagement. The young company aims to become a global leader in e-commerce and content for new parents and growing families.

According to Wauwaa, about 10% of first time visitors make a purchase on the site, which significantly exceeds the industry standard. Hundreds of brands have signed up to work with Wauwaa including big names such as Bobo Buddies, Cloud B, Crocs and Sophie La Girafe to name a few. Parents are attracted to Wauwaa for its unique, personal video content and breadth of global bloggers that combined deliver thought provoking ideas and information that enhance the parenting experience. This is seamlessly interwoven with carefully selected products from around the globe, that are unique and of the highest quality but provided at very compelling prices.

The investment from Vision+ Fund will be used to continue the evolution of the Wauwaa platform ensuring parents and parents-to-be get the information and offers they want when its relevant to them as well as further building out the startup’s very popular social media presence. The Vision+ Fund investment takes the total funding in Wauwaa to in excess of €1 million following previous rounds which included capital from private investors and Tekes, the Finnish government agency.

Ivan Lopez, CEO and Co-founder of Wauwaa, stated: “We are seeing significant traction from visitors to the site, the average shopping basket increasing, the LTV of the customer extending and engagement through our social media activity soaring. This investment will help us build on this success and give our customers more quality curated content and grow the selection of our specially priced product offers.”


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