Mojn, an innovator in real time retargeted emails, today announced that it has raised $4 million in Series A financing. This comes following the launch of its unique email retargeting solution for e-commerce businesses. The funds will be used for continued global expansion following the recent opening of a new office in London. The funding round was led by Northzone participation from Notion Capital and Zoar Invest.
The Copenhagen-based startup Mojn was founded in 2009 with the goal to create the simplest retargeting solution in the market. While email as a marketing vehicle for e-commerce companies is driving significant revenue generation, email marketing has not been retargeted on a broad scale even though the performance increase is significant and proven. That is now changing rapidly as Mojn has overcome the technological barriers to create customized emails to eCommerce businesses’ webpage visitors in real time. The solution is cloud-based, simple to implement and fully scalable. Mojn now provides its international customer base with automated banner ad retargeting as well as the novel, yet already proven, email retargeting solutions.
Northzone’s general partner Gregers Kronborg stated: “Northzone is excited to be leading this investment and to be supporting Mojn and its impressive team as they set out to define email retargeting. We see strong potential for Mojn to become the global category winner of performance email targeting.”
Mojn Founder, Thomas Jensen explains: “Our journey started in 2009 just as the financial crisis took off. So what do you do when you have a fantastic idea – and no money? In our case the help came from Inger Rosenkilde (owner of IMR Holding) who supplied USD 3 million in seed capital during a period of 5 years. Inger is an emotionally engaged investor whose beliefs, ethics and moral code inform her investment decisions – and this felt appropriate since Mojn is a company with a lot of heart. The wonderful people at Notion Capital and NorthZone are also now on board and we can complete our UK expansion and become a noticeable threat to the range of incumbents with antiquated tech and market models. Our first product – Performance Email Targeting – is delivering unparalleled results for our clients but there’s a lot more to come.”