Campanja, a platform which aims to improve the effectiveness of search engine marketing, has secured $5 million in Series A financing from Hoxton Ventures alongside DFJ Esprit. Angel investors Ram Shriram, a founding investor and board member of Google, and David Axmark, co-founder of MySQL, also participated in the funding. The new capital will be invested in platform development, key hiring in Palo Alto and Stockholm, and international expansion, including opening new offices in London and New York.
Headquartered in Stockholm, Campanja aims to revolutionize the search engine marketing industry by dramatically reducing the cost of acquiring customers. The company’s platform allows customers to optimize advertising spend in real-time, uniquely adjusting for location, time, and seasonality. Several large online advertisers already rely on the Campanja technology to maximize their return from paid search advertising. The Swedish startup was founded in 2010 and today employs over 44 people.
Marcus Anzengruber, Campanja’s CEO, said: “We are determined to make sure that our customers get the best value and control over their advertising dollars. Our technology ensures our customers get the best return on their spend, second by second, and don’t overspend on acquiring traffic that doesn’t yield results – hence our tagline ‘don’t settle for average’.”
Rob Kniaz, a founding partner of Hoxton Ventures, said: “Hoxton focuses on investing in disruptive European start-ups that scale to become large, billion-dollar plus companies. We’ve been continually impressed with what Campanja has built and what its product can deliver for sophisticated online advertisers.”