Lifecake, a London-based startup that helps busy parents quickly organise and privately share photos and videos among family and friends, today announced it has raised $1.1 million in a seed funding round led by Balderton Capital (Update – April 2023: The startup seems to be no longer in business under this website, and we therefore deactivated the original link).
Since its creation in 2012, Lifecake’s app has attracted a strong and passionate inaugural user base of parents around the world, a third of whom are in the US. Offering a beautifully designed timeline, which automatically sorts photos and highlights the most engaging moments, Lifecake creates a personalised ad-free space for the family to enjoy. It alerts users via the mobile app or email when new photos have been added, and users can view and leave comments via smartphone (iPhone or Android), iPad or computer. Lifecake gives users space for 1,000 photographs and an hour’s high quality video for free, and after this threshold has been reached invites users to become VIPs for just $4.99 (or £2.99) per month.
“Mums and Dads are often reluctant to share photos and videos on Facebook and other social platforms, due to privacy and trust issues,” said Nicholas Babaian, the CEO of Lifecake. He continued: “Now, they have a secure and intimate place to share only with those who truly care.”
By the way: If you’d like to stay up-to-date regarding startup news and interesting opportunities, make sure to subscribe to our free weekly EU-Startups Newsletter.
