The Naples-based advertising web service ADmantX raised €1 million in a Series B round with Atlante Ventures Mezzogiorno. The new round comes after the company closed a first round on June 2011 at €2 million. The fresh capital will be used to boost the international expansion in the US, Germany, UK and French markets.
ADmantX is the first Italian company specialized in the advertising semantic targeting. Based on the semantic web, natural language processing and social collaboration, ADmantX allows publishers, ad networks, brand managers and agencies to develop effective online advertising campaigns.
Their technology reads and reasons over content just like people do and it is able to identify people, places, brands, companies, ideas, concepts and topics that the content describes. But this is not all. ADmantX can identify emotions, behaviors and motivations elicited by the content too.
All these elements are then used to match between content and ads avoiding the mistakes of keyword based systems and assuring better matching and higher click-through rates.
ADmantX is already present in the most important online advertising technology platforms like Appnexus and numbers important customers like At&t, Cnbc, Banzai, and Adsafe.