HitFox Group, a game distribution company builder headquartered in Berlin, continues its international expansion and announces rapid growth in revenue and market reach. Only weeks after entering Asia Pacific with an office in Seoul (Korea), the young company is now extending its local presence to San Francisco and Paris.
ad2games, the group’s online game marketing subsidiary, tripled its monthly revenue since acquisition from Gameforge 10 months ago (according to HitFox). HitFox’s mobile game marketing business AppLift which launched in August 2012, is already driving up to 10,000 non-incentivized installs per game, country and day in 30 different markets. Additionally, HitFox’s mobile game discovery company and app Game Finder, launched in Germany and has beta-launched localized versions in the US and France, with mainstream TV appearances to follow shortly.
The HitFox Group is currently partnering with 160 game publishers such as Electronic Arts, King.com and Nexon Europe. King.com’s Shane Horneij, responsible for Mobile Marketing states: “AppLift is a great partner providing quality users at scale. We look forward to further growing our partnership.”
HitFox CEO Jan Beckers comments: “Mobile and online gaming are increasingly becoming global industries and we are already generating 80% of our revenues from international customers. The US is the most important market, followed by Germany, France and the other big European markets. We are committed to growing our core markets with local teams, with Nicole DeMeo and Jean-Philippe Decka taking the lead in San Francisco and Paris.”
Nicole DeMeo, who was an early consulting team member at Scoreloop (successful exit to RIM) and Peak Games (3rd largest worldwide in social gaming), is joining HitFox in San Francisco as VP Marketing and Strategic Relations. Jean-Philippe Decka, HitFox’s new Head of Business Development in Paris, left the Rocket Internet for the new opportunity and had previously co-founded a game advertising company in France.
In 2012, the HitFox Group’s staff went from 25 to 75 professionals. The young company just announced plans to double the workforce of the existing portfolio companies within the next year while the revenues are expected to increase five-fold in the same time. Following its mission as a company builder, HitFox also plans to acquire or cofound at least 1-2 additional businesses in 2013. We will try to find out more about the ambitious plans of Hitfox in an upcoming interview with its CEO Jan Beckers. Stay tuned!