We’ve been writing about crowdfunding frequently (I certainly did). But today we’re covering “starfunding” as all-star football (soccer for Americans) player Cristiano Ronaldo invests in Mobitto’s mobile loyalty card.
Mobitto is a Lisbon-based mobile marketing startup that aims to improve the way people interact and engage with their favorite brands by collecting points that can be converted into rewards (check out their introductory video below this article).
We’ve not tried the app as it’s going to be available early 2013, but I guess there will be enough beta testers available as soon as the Real Madrid star and FIFA Ballon d’Or nominee (winner to be announced January 7th) published the news to his Facebook fans and in 6 hours some 25,000 of his 51 million fans already saw the post.
According to Ronaldo’s post “Empowering people through mobile technologies is the future and that is why I just became an investor & ambassador at http://mobitto.com/”
So about “starfunding”, that’s not completely new, as Hollywood stars Ashton Kutcher and Jessica Alba have shown. But here in Europe we might have another song to sing and, apart the obvious other famous Portuguese soccer name also known as the special one, some other famous names might jump in the tech startup scene.
Tell us what you think about this investment and what others might or should follow.