Pictorama, a Hamburg based startup that aims to enter the market of microstock photography, recently launched its Pictorama app. It enables users to sell their smartphone pictures on a digital market place and to earn up to 50% of the selling price per sold picture license. Pictorama only sells time- and GPS-tagged pictures – a feature that helps buyers to look for local and seasonal pictures. Pictorama is available on the App store; an Android version is being developed at the moment and will be available on Google Play soon.
How Pictorama works: A user takes a picture with the Pictorama app. He uploads it and waits for feedback from the Pictorama community. After a certain number of community members have liked the picture, a Pictorama photo expert checks whether the picture meets all required standards. If the picture meets these requirements it is published on the market place. This system ensures high quality standards for all uploaded pictures. Pictorama also guarantees that the pictures will not be sold anywhere else.
Truventuro, a Hamburg based investment company, as well as Klaas Kersting (founder of Gameforge and Flaregames) hold a share of Pictorama. They invested a 6-figure sum. The Truventuro-team is both operationally and strategically involved in the development of Pictorama. Klaas Kersting supports the startup in regard to the strategic direction.
Christopher Becker (founder and CEO of Pictorama) stated: “The demand for local graphic material definitely exists,”. He continues: “During my career I have discovered often that there weren’t enough high-class regional pictures which I could buy on the internet. This is going to change from now on. Our unique rating system ensures a huge number of premium pictures. We are taking on some of the biggest microstock photography companies by offering original pictures for less money.”