The Lagardère group today announced that it has acquired more than the majority of the share capital of LeGuide.com at the end of its voluntary public offer. This was not the first attempt by Lagardere to acquire LeGuide; the RudeBaguette and other publications have previously reported that both Lagardere’s first and second offers were rejected by Leguide.com.
The Paris-based internet dinosaur LeGuide.com is a leading European publisher of internet shopping guides, shopping search engines and price comparison websites. The company, which was founded in 1998, operates in 14 European countries and edits websites in 9 languages.
Lagardère Active just stated that it intends to keep the entrepreneurial culture of LeGuide.com, strengthen its leadership and accelerate its international development.
By acquiring for a reasonable price a profitable and fast growing company, which is leading in Europe’s online price comparison sector, Lagardère Active strengthens its position in the performance based monetization market, and thus confirms its strategy of digitalization and positioning among creation and monetization of audiences.
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