The London based fashion startup Stylistpick has today announced that it just closed a Series B round of funding ($11 million). The young company was founded in 2010 by Felix Leuscher (StylistPick CEO) and aims to bring personalization and curation to fashion eCommerce. StylistPick-members receive a personalised offer each month. Every product on the site retails for £39.95 (shipping included). To make sure that the offers really fit to each member, new users are asked to take a short quiz to identify their fashion profile.
In April 2011 Stylistpick already secured $8 million in a financing round with Index Ventures and Accel Partners. In late 2011 the promising startup signed an exclusive deal with Cheryl Cole (a famous singer), who designs her own collections for Stylistpick.
According to Stylistpick’s CEO Felix Leuschner, the funding will be used to fund expansion into Europe as well as finding a bigger office space in London. Davor Hebel (Fidelity Growth Partners) is now going to join the existing investors (Accel Partners and Index Ventures) on the board of Stylistpick.