SponsorPay, the leading “cross-platform in-game advertising” company, just announced that it achieved 125% YoY revenue increase in 2011. This growth was fueled by deepened relationships with key clients as well as the launch of two new products: BrandEngage, tapping into the fast-growing video advertising and brand engagement market, as well as a mobile CPA (mCPA) and Android pay-per-install network.
SponsorPay expanded last year to over 110+ employees in seven locations, including new offices in New York, Istanbul and Tokyo to support operations in Berlin (HQ), London, Paris and San Francisco. As a testament to its commitment to localization, the young company established subsidiaries in the US and Japan.
“As we look to 2012, we are very eager to harness the full potential of our mobile product suite as well as expand upon our advertiser relationships with BrandEngage,” said Andreas Bodczek, CEO and co-founder of SponsorPay. “Our ambition is to become the largest platform for brand and performance advertising in games, globally.”
BrandEngage is basically a social video and brand engagement platform that enables users to interact with brands in online and social games by watching, “liking” and sharing video ads and other branded content as well as completing short polls. The launch of BrandEngage in summer 2011 met with resounding success including an exclusive relationship with online games giant Bigpoint and partnerships with leading publishers like King.com, Spil Games, GameDuell, and others.
As I mentioned above, SponsorPay also introduced an advanced mobile monetization platform last year that gained tremendous traction (according to SponsorPay) and contributed significantly to the company’s growth.
“Our mobile pay-per-install and mobile-optimized CPA network is growing at a staggering rate, surpassing all expectations. We’re very happy to partner with industry leading developers and brands to help them monetize their mobile apps at higher eCPMs and distribute them at lower costs,” added Janis Zech, CRO and co-founder of SponsorPay.