Have you heard of SocialBro, a real-time analytics platform for Twitter? (Update – February 2023: The startup seems to be no longer in business under this name, as it redirects to audiense, and we therefore deactivated the original link). SocialBro is Barcelona’s most recent mini Seedcamp winner and member, which provides a CRM-like dashboard, helping users make sense of their Twitter community through charts, graphs and visualizations.
SocialBro recently impressed the latest Barcelona-based Seedcamp crowd with their presentation and presence, engaging with everyone during the event. Most recently, they also wow’d LeWeb’s attendees too, when founder Javier Burón created ‘LeWeb Cinema’ to win tickets to attend the Europe’s biggest startup conference. This is where we first picked up on the startup, as another Spain-based startup called Press42, a platform that connects bloggers and startups, posted a feed about SocialBro during LeWeb.
SocialBro already boasts an impressive list of clients, ranging from Paypal, to BBVA, to Mastercard and the list goes on. So what attracts these big players to this Spanish startup from Cordoba? Well, it takes all that deafening noise that exists within your Twitter community and turns it into sweet music for your ears. Its suite of both management and analytics tools turn all the raw data sprinting through your Twitter stream into information that is easy to understand, but more importantly provides insights that can help you optimize your marketing efforts.
Its management features include the ability to run backups locally, allowing you to study and modify your community offline. The most interesting management tool, though, is the ability to filter your users based on language, activity, ratio of friends to followers, importance, tweet frequency and much more. This is great because it allows you to give specialized care to the different niches that exist within your Twitter community. And of course, tweets and direct messages can be done within the platform, making it real a one-stop-shop.
Its analytics view provides a dashboard where you can monitor activity through easy-to-follow graphs. This helps give insight into the evolution of your friends, followers, tweets and so on. Furthermore, by leveraging the map view, which utilizes the Google Map engine, you can see where your Twitter community are located across the globe. Here is a screenshot of my account, for example.
Our two favorite insights that the dashboard provides are the ‘best time to tweet’, and the ‘tag cloud’.
These features provide actionable data: how, and when, to engage your users. If used correctly, this can lead to big improvements on your ROI, whether it’s measured in dollars or loyal followers.
In less than six months after launching the beta version, they have acquired around 40,000 users. Many of these are large corporations, celebrities, and big social media agencies. The business model is subscription-based, starting with a free version that give users plenty of features to manage and analyze their Twitter community. The paid packages will have more advanced features ideal for corporations or advanced Twitter users. For example, the cloud version, which they are launching soon, will make for a better user experience due to the increase of speed in their services.
SocialBro has clearly addressed a need within the niche of social media that hasn’t yet been satisfied. The type of metrics it provides are very powerful, and it’s no surprise the platform has spread quickly. Just like any analytics tool that becomes widely adopted, it would just be a matter of time before training and certifications are offered.
If you’re interested in analytic tools for social media, or just getting some insights into your Twitter crowd, we encourage you to give SocialBro a try. Oh, and be sure to watch their video on their homepag, it is pretty well done and the song is catchy.
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I would like to know how to apply for the paid Social Bro service.
Regards.
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