Dr. Hanno Fichtner and Thorbjörn Warin join HitFox to advance the e-commerce companys further expansion. Fichtner comes on board as COO of HitFox. Working previously at renowned management consultancy McKinsey for seven years, his last position there was as Engagement Manager with a focus on commerce and online business. Before that he founded the online career portal Squeaker.net. Warin previously worked for social games specialist wooga, where he held the position of Head of Marketing. Warin joins HitFox as Vice President, Business Development and will focus on the expansion of publisher relations.
Already very familiar with gaming and building a strong gamer community is Heiko Hubertz, supervisory board chairman and majority share holder of the investment firm Digital Pioneers. Not only did Hubertz invest with Digital Pioneers N.V., he will also support the further expansion of HitFox with his international network. “HitFox has convinced us with an experienced start-up team with an international vision in a fast-growing market. We are looking forward to helping with the continuous growth and internationalization of HitFox” says Hubertz.
Besides Digital Pioneers N.V., Team Europe, HV Holtzbrinck Ventures, Hasso Plattner Ventures, Tengelmann Group and Kite Ventures have already invested in the startup (a multi-million Euro amount – according to HitFox). HitFox was founded in the summer of 2011 and specializes in gaming deals & provides attractive offers for online, mobile, PC and console games, hardware and other gaming accessories. Through the deals, HitFox pushes acquisition and monetization for game publishers. The young company currently employs 25 staff members and has its headquarters in Berlin. A second office in the United States is currently being established.