France-based audience targeting startup Ezakus Labs has just closed a $3 million funding round with venture capital firm Idinvest Partners.
The Paris-based startup was founded in 2010 by Christophe Camborde and Yannick Lacastaigneratte, who are also the founders of Steek, which was acquired by F-Secure in 2009. The young company aims to feature a groundbreaking audience targeting service allowing publishers and advertisers to easily set up social profiling offers with cutting-edge precision compared to the current standards.
The $3 million funding round will be used to pursue the significant technological investments already made by the two Ezakus founders, and to take a decisive lead in the precision level, range of services and simplicity of integration offered by their solution.
Christophe Camborde, CEO of Ezakus, stated in relation to this recent funding round: “I think that looking at it with a new light will enable us to offer new solutions to this market. Idinvest is a major investor in our line of business and will bring a unique track record to the table.”
Guillaume Lautour, partner at Idinvest, added: “The value proposition of Ezakus Labs is very concrete and likely to release large advertising accounts which would otherwise stay away from the web because of investment returns lacking precision.”
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