SponsorPay introduces mCPA campaigns for mobile apps

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SponsorPay, Europes leading offer-based payments provider, has today introduced proprietary mobile-optimized cost-per-action (mCPA) campaigns to its app monetization solution. The young company, which is headquartered in Berlin, has also appointed Tehyon Kim VP of Developer Relations.

Janis Zech, CRO and co-founder at SponsorPay, recently stated: “Since the inception of our mobile business, we’ve been focused on diversifying our ad inventory according to our core competencies so as to not be solely dependent on cost-per-install (CPI) campaigns. Our unique mCPA technology ‘mobile-izes’ our vast global inventory and enables our developer partners to significantly improve monetization in games across iOS, Android and Windows Phone platforms,”.

SponsorPay’s mCPA product has been built in-house to capitalize on the company’s established strengths – international coverage with offices in three continents and strong local ad-sourcing relationships. It includes mobile-optimized offers from the company’s extensive global CPA inventory as well as innovative cross-platform ads and special mobile-only offers. Importantly, the solution equips the startup with exclusive offer inventory unavailable to other players in the market. SponsorPay’s mobile platform includes the following products:

1. Mobile video ads that are ideal to monetize “top of the funnel” users
2. CPI and engagement (CPE) campaigns that boost app discoverability for Android developers
3. mCPA offers optimized for mobile interfaces that deliver the highest payouts by letting users participate in interactive advertising such as surveys and trials from renowned brands

Furthermore, Tehyon Kim joins SponsorPay as VP of Developer Relations to accelerate the company’s mobile platform’s growth. Tehyon Kim was previously Director of Publishing Sales at Tapjoy.

“…His vast network, understanding of developers’ needs and knowledge of the mobile and games industries will further accelerate our growth,” said Andreas Bodczek, CEO and co-founder at SponsorPay.

SponsorPay was founded back in 2009. To find out more about SponsorPay and the co-founder & CEO Andreas Bodcezk – check out the interview we did with him. If you are interested to join the young company just read through the companys’ recent job ads in our Startup-Jobs-section.

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