GourmetOrigins: Rebirth as a marketplace for food

GourmetOrigins-logoLast Thursday GourmetOrigins.com was launched as an online marketplace for quality foods and beverages. However, the story of this Barcelona and London based startup goes a bit further back: In 2010 the two founders launched the first version of GourmetOrigins.com, so different from the current one that almost everything bar the name has changed. At that time it was mainly a content-based online guide about European foods with Protected Designation of Origin and other geographical indications of origin (hence its name!).

The founders then decided that they needed to pivot the project and embrace a marketplace model, which they did with the support of their investors at The Openfund.  So they shut down the site for a few months while they completely redesigned the user experience, the functionality and the look of the site. That said, you could say that last Thursday, GourmetOrigins.com was “reborn” with an entirely new look.

The founding team at GourmetOrigins.com consists of Miquel Ros and Alex Wareing. In preparation of this article I asked Miquel Ros about their goals for GourmetOrigins.com in the near future. He replied:

“We have launched a basic version of our marketplace, but we would like to become the reference website for all those foodies that wish to get products that are unique, but that are also interested in learning about each food beyond what there is in the label. With this aim, we are going to add in the short term a lot more contextual information about each of our products and producers and tools to help users get the “story” and what is special about each product we feature. We also expect to increase our coverage really soon (at the moment only users in the UK and Spain can place orders and same goes for producers that wish to be listed).”

I then asked Miquel Ros what next languages or markets they would like to enter – If they succeed. He stated:

“We would like GourmetOrigins.com to have Europe-wide reach, this has been in our minds since day one. Our site is currently available in English and Spanish, but we are already working to add new countries and languages, starting with Europe’s largest consumer markets.”

At GourmetOrigins.com producers of good food can sign up for free (there are no fixed charges). GourmetOrigins only collects a commission whenever there is a sale (20% of retail price excluding transport costs). The startup collects payments, arranges the shipments and monthly transfers the proceeds of sales to the bank account of its sellers.


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