Kinnevik invests in BirchBox clone GlossyBox

GlossyBox-logoGlossyBox, the German BirchBox clone of the Samwer brothers, has recently received an investment from Kinnevik. The Swedish investor now owns about 6% of the startup. The terms and concrete numbers of this deal were not disclosed yet. Holtzbrinck Ventures, which was an earlier investor of the Berlin based copycat, holds about 2%.

GlossyBox, which is affiliated with the startup incubator Rocket Internet, was founded in March of this year. The startup already offers its subscription based model to users in Germany, UK, Brasilia, France and South Korea. Next steps in relation to GlossyBox’s international expansion are most likely going to be Spain, Italy, Austria and Switzerland. The startup has already created holding-pages for these courtries where you can type in your mail adress in order to get an info when the site officially launches.

The simple concept of BirchBox and its clone GlossyBox is a subscription model (€10 per-month) for monthly sent beauty samples.


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