It took the Berlin-based Affinitas GmbH, the creator of eDarling, about 2 years to become one of Europe’s leading online dating enterprises. Today it has announced another service for singles, which is scheduled for the end of June. The new website named betterDate has been launched with the slogan “Simply better dates” and is supposed to reach the broad public through an upcoming TV campaign (Update – January 2023: The betterDate website seems to be no longer in business and we therefore deactivated the link).
The new portal addresses those singles willing to take care of their search themselves. “At betterDate, we paid special attention to functions concerning completion and maintenance of one’s own profile, as well as to those functions making browsing other profiles more fun,” says Sabine Würkner, the head of the project.
In technological terms, betterDate is an independent platform and was built completely from scratch by the Affinitas GmbH team. By the end of June at the latest, interested test users will be able to explore an alpha version of betterDate’s basic functions. The alpha version assists in testing the site and will enable adding further features according to users’ feedback.
The launch of a beta version is scheduled for the end of July, and in August the new service is supposed to embark on its permanent presence online. In addition, a TV campaign is planned, as well as the expansion into the markets where eDarling is already present.
According to Affinitas, eDarling is in no competition with the newly developed site. “Despite the fact that more and more singles ask for a matchmaking based on scientific findings, there will always be 2 types of singles in the online world: Those who appreciate matches proposed by the online dating agency and others who rather search themselves,” Lukas Brosseder founder and managing director of eDarling says. “So far, we weren’t able to offer an appropriate service to the latter group. This will be different from now on.”
Moreover, betterDate is expected to become the company’s more ‘innovative’ platform, which could later be used to intensify presence on social networks and mobile devices. Similar to eDarling, in the medium term, betterDate will be financed through premium memberships. During its launch, though, the service will be free of charge.
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