Boticca.com, the London based marketplace for independent fashion accessories designers, has recently announced that it has closed its first round of financing ($2.5 million). Investors of this round were (for example) Bobby Yazdani and the French fund ISAI. The fresh capital is going to be used for the growth of editorial content, the growth of Boticca’s team and some additional market channels.
It’s free for designers to open their own boutique on Boticca. In order to make money the marketplace takes a 25% cut of each sold fashion accessory. The young company was founded in 2010 by Avid Larizadeh and Kiyan Foroughi.