HomeSweden StartupsSwedish social micro-payment startup Flattr adapts its monetisation strategy

Swedish social micro-payment startup Flattr adapts its monetisation strategy

The Malmö-based social micro-payment startup Flattr recently announced a big change that is going to take place on 1 May.

Flattr was founded in 2010 by Peter Sunde and Linus Olsson. The social micro-payment startup helps people share money, not just content. If you don’t know yet how it works (or used to work), just watch their promotional video:

From 1 May this year, the young company is dropping the requirement to add money to an account to integrate the Flattr button on a website, or to keep the button active. Flattr stated on its blog that already more than 175,000 things have been flattred almost half a million times. With the upcoming change, Flattr hopes to increase this number dramatically in the near future by attracting even more users that were held back by the requirement to add credit to their accounts.

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Thomas Ohr
Thomas Ohr
Thomas Ohr is the "Editor in Chief" of EU-Startups.com and started the blog in October 2010. He is excited about Europe's future, passionate about new business ideas and lives in Barcelona (Spain).
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