It’s a simple concept. A subscription model (€10 per-month) for women – with monthly sent beauty samples. The easy and famous concept, wich already works great in the US (Birchbox) has now been copied by the Samwer brothers and their incubator Rocket Internet. They call it GlossyBox. The CEO of this new Berlin based company is Charles von Abercron – the previous head of international online marketing at CityDeal (bought by Groupon). Very likely the GlossyBox-Team is going to roll out the Birchbox-model in many more European countries in the next few month. Because aside from copying business models – this is what the Samwers are really good at. For further info about GlossyBox check out the follwing commercial (in German).
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