MobPartner, the performance based mobile ad platform out of France, recently received a funding of 2.5 million Euro from Newfund and Alven Capital. The young company was founded in 2007 and works pretty much like Admob but with a focus on performance marketing. MobPartner, wich is based in Paris, offers mobile affiliate and performance marketing for advertisers, mobile publishers, application developers and media buyers. Their over 100,000 affiliates generated over 1 million transactions during the last 6 month. There are publishers out of 100 different countries that are working with MobPartner.
The fresh capital will probably be used to develop MobPartner’s services in English-speaking markets and in emerging markets in Latin America, Asia and Africa.